“You may find that making a difference in others makes the biggest difference in you.” Brian Williams 7
When you have written your draft purpose and aspiration statements and put some defining context around them, ask yourself:
Insert your purpose statement (regardless how draft it is) at the top of the strategy map, in the ‘roof’. Insert your aspiration statements at the top of each pillar in the Aspirations Perspective.
Once you’ve got a condensed, crisper version of your purpose and what it means, enter it into the summary template. NB. The aspirations are summarised under each pillar – use the templates for each pillar.